How to Tell if Your Copywriter is Worth It
If you want to use the internet to generate an income, you'll need a web site. That web site needs to be well written, most especially if you're hoping it will bring in profits. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your website. A great copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Naturally, not all copywriters are created equal. Some are just gifted. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a breeze. Read on to find out how to figure the difference.
Does the copywriter have his or her own website? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they say they can help you with the one you are building? Pay attention to the copy used on this website as well. If there are many mistakes, this is not good.
How favorably do you react as you are going over the copywriter's own web copy? This goes beyond the simple noticing of grammar errors. Do you have any sort of emotional reaction to the words on the web site? Does it cause you to warm up to the writer? Does the copy make you want to continue reading and find out more about the person? Does the website copy make you feel like you want to hire that writer right away? Does it make you want to run the other way? Does it make you mad? All of these are important responses and you should take note of them.
Research the copywriter's background a bit. Look for reviews for the copywriter on third-party sites and online discussion boards. It is likely that the only check my blog reviews on the copywriter's web site are going to be glowing ones. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These pstings merit extra attention. You have to also request the writer to give you several references. Make sure that you follow up and actually get ahold of those look at this now references and obtain an honest opinion from them.
It is important to actually read any samples furnished to you by the writer. It is a good idea to request samples beyond the samples that are displayed on the website. This is particularly crucial when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing feels like a revamped Wikipedia article, you should find someone else.
There area number of ways to find out whether or not a copywriter should be hired. It's essential to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.